'Betterment brands': Diageo study highlights thirst for eco-conscious products

Stuart Stone
clock • 2 min read
Credit: iStock
Image:

Credit: iStock

New consumer study from drinks giant reveals increasingly sustainable consumer habits and clamour for 'betterment brands'

Diageo has tipped increasing eco-consciousness among consumers to shape spending habits in 2024, after the drinks giant's inaugural global consumer trends revealed a growing interest in brands' environmental...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Bristol becomes first UK city to ban 'ultra-fast fashion' ads

Bristol becomes first UK city to ban 'ultra-fast fashion' ads

City also blocks firms from promoting fossil fuels, SUVs, and cruises on Council-owned sites

Stuart Stone
clock 15 September 2026 • 3 min read
Award-winning comedy web series SLICK challenges advertising's role in promoting 'Big Oil'

Award-winning comedy web series SLICK challenges advertising's role in promoting 'Big Oil'

Series satirising fossil fuel advertising to challenge the creative industry's role in promoting fossil fuels enjoys awards recognition

clock 11 September 2026 • 2 min read
ASA bans 'misleading' adverts promoting 'eco' holiday resorts

ASA bans 'misleading' adverts promoting 'eco' holiday resorts

Two separate online campaigns encouraging holidaymakers to book stays at overseas resorts have been withdrawn for failing to provide sufficient detail on the 'eco' claims promoted by the adverts

Michael Holder
clock 09 September 2026 • 3 min read