'Betterment brands': Diageo study highlights thirst for eco-conscious products

Stuart Stone
clock • 2 min read
Credit: iStock
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Credit: iStock

New consumer study from drinks giant reveals increasingly sustainable consumer habits and clamour for 'betterment brands'

Diageo has tipped increasing eco-consciousness among consumers to shape spending habits in 2024, after the drinks giant's inaugural global consumer trends revealed a growing interest in brands' environmental...

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