Plastic-free parenting: Pura co-founder Guy Fennell on launching a sustainable baby care brand in lockdown
Guy Fennell, cofounder of environmentally friendly baby wipe company Pura, talks to BusinessGreen about his plans to disrupt the wasteful baby care industry with kerbside nappy recycling and plastic-free baby wipes
Brand aims to remove 50 tonnes of plastic by the end of 2019
Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'
The 'Thames Great Wet Wipe Reef' is now 50 metres wide, 17 metres long and more than a metre high
The 'Fine to Flush' standard will allow wet wipe manufacturers which pass new tests to put official safety logos on their packaging