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Behavioural Insights Team

Scroll for good: How social media could inspire more sustainable behaviours

Marketing

Scroll for good: How social media could inspire more sustainable behaviours

New study by Unilever reveals how brands can harness and the power of social media to encourage environmentally friendly consumer behaviours

clock 09 March 2023 • 6 min read
Net zero and behaviour change: How to build a green 'choice environment'

Policy

Net zero and behaviour change: How to build a green 'choice environment'

A new report from the UK's 'nudge unit' finds politicians have the solutions and social license to drive the behaviour change needed to reach climate goals

clock 27 January 2023 • 10 min read
'Greenwashing works': Consumers need better protection from misleading green claims, study warns

Marketing

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

clock 23 June 2022 • 3 min read
Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

Infrastructure

Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

Behavioural Insights Team and Nesta conduct trial that suggests around a quarter of households could be interested in installing heat pumps even at current high prices

clock 11 March 2022 • 4 min read
Net Zero Culture Spotlight: David Halpern, CEO of The Behavioural Insights Team

Climate change

Net Zero Culture Spotlight: David Halpern, CEO of The Behavioural Insights Team

VIDEO: David Halpern, CEO of The Behavioural Insights Team talks to BusinessGreen about how to engage people in the net zero transition and gives a sneak preview of his panel discussion at Net Zero Culture

clock 26 November 2021 • 2 min read

Incentives

Here's how to get everyone to adopt a sustainable diet

The Behavioural Insight Team has some crucial advice for government, businesses and civil society

clock 30 January 2020 • 4 min read
Most read
01

The case for chemical recycling and mass balance accounting

27 September 2023 • 8 min read
02

'All-electric future': Government confirms Zero Emission Vehicle mandate

28 September 2023 • 7 min read
03

Tech giants launch new Net Zero Innovation Hub For Data Centres

28 September 2023 • 3 min read
04

Prime Minister accused of 'evoking conspiracy theories' with plan to restrict traffic calming measures

29 September 2023 • 6 min read
05

New single-use plastics ban comes into force this weekend

29 September 2023 • 4 min read
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