Scroll for good: How social media could inspire more sustainable behaviours

clock • 6 min read
Scroll for good: How social media could inspire more sustainable behaviours

New study by Unilever reveals how brands can harness and the power of social media to encourage environmentally friendly consumer behaviours

Social media has more of an impact on sustainable behaviour than TV documentaries, the news, and government campaigns, according to new study that reveals how 83 per cent of people say they turn to social...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

Lawmakers back plan to outlaw use of 31 meat-related words by plant-based foods - but veggie 'burgers' and 'sausages' remain on the table

Stuart Stone
clock 06 March 2026 • 5 min read
How storytelling can help drive action towards a sustainable future

How storytelling can help drive action towards a sustainable future

Storytelling has an increasingly strategic role in corporate sustainability - the challenge is to tell stories that acknowledge the scale of the problem while offering hope and engagement, writes CISL fellow Zoë Arden

Zoë Arden, CISL fellow
clock 06 March 2026 • 5 min read
UK Green Business Awards 2026: Last chance to enter

UK Green Business Awards 2026: Last chance to enter

Final deadline for entries to this year's awards falls at midnight on the 6th March

BusinessGreen staff
clock 05 March 2026 • 2 min read