Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

clock • 4 min read
Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

Behavioural Insights Team and Nesta conduct trial that suggests around a quarter of households could be interested in installing heat pumps even at current high prices

There is potentially huge pent up demand for heat pumps from a substantial market of clean tech 'early adopters', according to the results of an experiment carried out by the UK's Behavioural Insights...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Tom Gockelen-Kozlowski

View profile
More from Tom Gockelen-Kozlowski

UK business leaders: Corporate climate action top priority despite economic woes

Net Zero Festival: Firms urged to put data at the heart of decarbonisation strategies

More on Infrastructure

Water bills set for further hike as Ofwat approves £3.4bn industry upgrade package
Infrastructure

Water bills set for further hike as Ofwat approves £3.4bn industry upgrade package

Regulator gives provisional green light to package of infrastructure and service upgrade projects worth £3.4bn proposed by water suppliers across England and Wales

Michael Holder
Michael Holder
clock 13 August 2026 • 4 min read
Is Britain's grid connection system hindering the shift to greener industry?
Infrastructure

Is Britain's grid connection system hindering the shift to greener industry?

Report warns lack of clarity on costs, timelines, and logistics for connecting factories to the power grid and is causing some firms to abandon electrification plans and remain reliant on fossil gas

Amber Rolt
clock 12 August 2026 • 8 min read
Government reveals 40 areas where homes near new pylons could receive cheaper electricity
Infrastructure

Government reveals 40 areas where homes near new pylons could receive cheaper electricity

Thousands of households in Britain could save up to £250 per year on their bill over the course of a decade starting from 2027 under forthcoming discount scheme

Stuart Stone
Stuart Stone
clock 12 August 2026 • 5 min read