Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

clock • 4 min read
Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

Behavioural Insights Team and Nesta conduct trial that suggests around a quarter of households could be interested in installing heat pumps even at current high prices

There is potentially huge pent up demand for heat pumps from a substantial market of clean tech 'early adopters', according to the results of an experiment carried out by the UK's Behavioural Insights...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Tom Gockelen-Kozlowski

View profile
More from Tom Gockelen-Kozlowski

UK business leaders: Corporate climate action top priority despite economic woes

Net Zero Festival: Firms urged to put data at the heart of decarbonisation strategies

More on Infrastructure

AI is power-hungry - that's exactly why it could accelerate the clean energy transition
Infrastructure

AI is power-hungry - that's exactly why it could accelerate the clean energy transition

AI's energy demand could become the pressure point that finally forces action - unlocking the investment, infrastructure and reforms the clean energy transition has needed for years, writes Devorah West from the Tony Blair Institute for Global Change...

Devorah West, Tony Blair Institute for Global Change
clock 23 June 2025 • 4 min read
National Highways starts construction on latest green bridge
Infrastructure

National Highways starts construction on latest green bridge

New bridge in Gloucestershire to provide multi-purpose crossing for walkers, cyclists, horse riders, and wildlife

James Murray
James Murray
clock 20 June 2025 • 3 min read
Why the 'industrial sunbelt' is tipped to overtake world's biggest economies in the clean industrial revolution
Infrastructure

Why the 'industrial sunbelt' is tipped to overtake world's biggest economies in the clean industrial revolution

Countries such as India, Egypt, and Brazil are home to more than half the world’s $1.6tr 'clean industrial pipeline', spanning sectors from aluminium and chemicals to aviation and steel

Stuart Stone
Stuart Stone
clock 19 June 2025 • 5 min read