Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

clock • 4 min read
Nudge Unit experiment reveals potentially huge pent up demand for heat pumps

Behavioural Insights Team and Nesta conduct trial that suggests around a quarter of households could be interested in installing heat pumps even at current high prices

There is potentially huge pent up demand for heat pumps from a substantial market of clean tech 'early adopters', according to the results of an experiment carried out by the UK's Behavioural Insights...

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