Net zero and behaviour change: How to build a green 'choice environment'

Cecilia Keating
clock • 10 min read
To meet climate targets, consumption of meat and dairy must decline | Credit: iStock
Image:

To meet climate targets, consumption of meat and dairy must decline | Credit: iStock

A new report from the UK's 'nudge unit' finds politicians have the solutions and social license to drive the behaviour change needed to reach climate goals

Former Prime Minister David Cameron set up the Cabinet's 'nudge unit' in 2010, apparently inspired by a surprise bestseller to find ways to tap behavioural science to solve policy problems in a low-cost,...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Policy

Government promises to 'break the link' between gas and power prices

Government promises to 'break the link' between gas and power prices

Reforms to renewables subsidy regime aims to help curb electricity costs, but some experts argue market shake-up still leaves gas playing a key role in setting power prices

James Murray
clock 21 April 2026 • 8 min read
'Double down not back down': Government to announce wave of measures to accelerate clean tech deployment

'Double down not back down': Government to announce wave of measures to accelerate clean tech deployment

Ed Miliband to unveil plans to install more renewables on the public estate, ease planning barriers for clean energy projects, and decouple gas and power prices

James Murray
clock 21 April 2026 • 6 min read
Chancellor confirms plan to cut energy bills for over 10,000 manufacturers

Chancellor confirms plan to cut energy bills for over 10,000 manufacturers

British Industrial Competitiveness Scheme to be expanded and backdated, as government ramps up efforts to protect businesses from soaring energy costs

James Murray
clock 15 April 2026 • 5 min read