Net zero and behaviour change: How to build a green 'choice environment'

Cecilia Keating
clock • 10 min read
To meet climate targets, consumption of meat and dairy must decline | Credit: iStock
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To meet climate targets, consumption of meat and dairy must decline | Credit: iStock

A new report from the UK's 'nudge unit' finds politicians have the solutions and social license to drive the behaviour change needed to reach climate goals

Former Prime Minister David Cameron set up the Cabinet's 'nudge unit' in 2010, apparently inspired by a surprise bestseller to find ways to tap behavioural science to solve policy problems in a low-cost,...

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Cecilia Keating
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Cecilia Keating

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