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Advertising

Marketing

With Potential Energy, Madison Avenue takes on climate change

Who is paying attention to 'the biggest capitalist opportunity we've ever seen'?

clock 10 August 2018 • 5 min read

Automotive

Car firms' advertising spend for EVs fell in 2017

Manufacturers spent 32 per cent less in 2017 on advertising electric vehicles than a year earlier

clock 09 August 2018 • 2 min read

Recycling

'Making recycling sexy': Coca-Cola ramps up recycled content in drinks bottles

Drinks giant will boost recycled content of large bottles to 40 per cent this year, as it reveals plan to 'make recycling sexy'

clock 13 July 2018 • 3 min read

Wind

Have UK offshore wind power costs really halved in recent years?

Recent Greenpeace-led poster campaign attracted complaints for claiming offshore wind power costs have halved in recent years - but is the claim so far-fetched?

clock 05 January 2018 • 6 min read

Supply chain

False promises? When zero-deforestation commitments and advertising laws collide

ClientEarth's Diane de Rouvre warns companies against making bold sustainability claims, unless they can back them up with hard facts

clock 08 September 2017 • 3 min read

Marketing

Shell and Exxon face censure over claim gas was 'cleanest fossil fuel'

Dutch advertising watchdog's ruling prompts company to change line to 'least polluting fossil fuel' as campaigners welcome action over 'misleading' ad

clock 15 August 2017 • 2 min read

Technology

Life Size Media: 'When a clean tech campaign is working you can feel it'

BGTA winners Life Size Media reveal the secrets of crafting the perfect clean tech marketing campaign

clock 17 March 2017 • 6 min read

Infrastructure

Friends of the Earth ticked off over claims in anti-fracking leaflet

Ad watchdog informally resolves Cuadrilla complaints over leaflet stating chemicals used in fracking can cause cancer and contaminate water

clock 04 January 2017 • 3 min read

Marketing

Patagonia to donate £10m Black Friday sales to environmental groups

Outdoor clothing firm to give away five times more than anticipated after Black Friday sales hit the roof

clock 01 December 2016 • 2 min read

Carbon Accounting

How Patagonia can afford to give Black Friday revenues to environmental campaigners

BusinessGreen quizzes outdoor apparel firm's European manager on pledge to donate 100 per cent of global Black Friday sales to green causes

clock 24 November 2016 • 8 min read
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