Advertising

Supply chain

False promises? When zero-deforestation commitments and advertising laws collide

ClientEarth's Diane de Rouvre warns companies against making bold sustainability claims, unless they can back them up with hard facts

clock 08 September 2017 • 3 min read

Marketing

Shell and Exxon face censure over claim gas was 'cleanest fossil fuel'

Dutch advertising watchdog's ruling prompts company to change line to 'least polluting fossil fuel' as campaigners welcome action over 'misleading' ad

clock 15 August 2017 • 2 min read

Technology

Life Size Media: 'When a clean tech campaign is working you can feel it'

BGTA winners Life Size Media reveal the secrets of crafting the perfect clean tech marketing campaign

clock 17 March 2017 • 6 min read

Infrastructure

Friends of the Earth ticked off over claims in anti-fracking leaflet

Ad watchdog informally resolves Cuadrilla complaints over leaflet stating chemicals used in fracking can cause cancer and contaminate water

clock 04 January 2017 • 3 min read

Marketing

Patagonia to donate £10m Black Friday sales to environmental groups

Outdoor clothing firm to give away five times more than anticipated after Black Friday sales hit the roof

clock 01 December 2016 • 2 min read

Carbon Accounting

How Patagonia can afford to give Black Friday revenues to environmental campaigners

BusinessGreen quizzes outdoor apparel firm's European manager on pledge to donate 100 per cent of global Black Friday sales to green causes

clock 24 November 2016 • 8 min read

Waste

Wessex Water declares war on wet wipes

Company to lodge complaint with Advertising Standards Authority over claims that wipes are 'flushable'

clock 22 September 2016 • 2 min read

Energy

Advertising watchdog in U-turn over anti-fracking advert ban

Advertising Standards Authority overturns its previous ruling and states Greenpeace's fracking claims were 'not materially misleading'

clock 21 September 2016 • 3 min read

Marketing

Can we ever convince people to eat less meat?

BusinessGreen explores some of the best strategies for persuading people to switch to less carbon intensive diets

clock 31 August 2016 • 6 min read

Climate change

Rio Opening Ceremony: The best and worst of climate change communication

I wanted to love it, I really did. But the Rio Opening Ceremony never reached beyond the big box of environmentalist cliché

clock 08 August 2016 • 5 min read