'Generation Electric': EDF launches major EV marketing push

clock • 1 min read

New campaign aims to boost consumer awareness of EVs and renewables with TV, radio, print and social media adverts

Energy giant EDF Energy is hoping to inspire a generation of consumers to embrace an electric future with the launch yesterday of a major new advertising campaign. The 'Generation Electric' campaign,...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Portsmouth Council becomes 'first in the UK' to restrict ads for single use plastics

Portsmouth Council becomes 'first in the UK' to restrict ads for single use plastics

Portsmouth Council has followed Edinburgh and Sheffield in restricting ads that harm the environment

clock 16 February 2026 • 3 min read
UK Green Business Awards entry deadline: Two weeks to go

UK Green Business Awards entry deadline: Two weeks to go

Companies, projects, and individuals urged to get their submissions in for the UK's most prestigious green business awards

BusinessGreen staff
clock 13 February 2026 • 2 min read
Milking it

Milking it

Rules that stop brands selling plant-based food and drink from marketing their products with terms that are already widely used are becoming ever more ridiculous

James Murray
clock 12 February 2026 • 4 min read