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Adidas

Adidas greenwashing judgment offers warnings about climate claims

Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

clock 11 April 2025 • 6 min read
Footwear brands collectively set the pace for circularity

Waste

Footwear brands collectively set the pace for circularity

Adidas, Puma and On are striding toward circular designs and business models through a new initiative

clock 21 February 2025 • 4 min read
Move over, cotton and leather: Runways make way for seaweed and mushrooms

R&D

Move over, cotton and leather: Runways make way for seaweed and mushrooms

The future of clothing depends upon new materials. Innovators and brands are working on these potential replacements

clock 03 January 2025 • 9 min read
Adidas, Target, and Zalando club together to stamp out footwear waste

Waste

Adidas, Target, and Zalando club together to stamp out footwear waste

Fashion for Good brings together host of leading footwear brands in fresh drive to tackle the mountain of shoes which end up in landfill each year

clock 06 August 2024 • 2 min read
Adidas steps up with captured carbon trainer

Technology

Adidas steps up with captured carbon trainer

Adidas' latest footwear collaboration showcases CO2-enhanced ink and circular materials

clock 12 July 2023 • 2 min read
'Fiduciaries must act': Ceres calls on world's largest firms to respond to global water crisis

Investment

'Fiduciaries must act': Ceres calls on world's largest firms to respond to global water crisis

New campaign aims to engage 72 of the world's largest companies and investors to drive reforms that can protect global water systems

clock 22 August 2022 • 5 min read
New traceability technology aims to provide data on fashion supply chains in real time

IT

New traceability technology aims to provide data on fashion supply chains in real time

Adidas is among the first major companies to deploy TrusTrace's new digital data collection platform in support of its sustainability goals

clock 14 March 2022 • 2 min read

Supply chain

Adidas and H&M fire starting pistol on 'world first' circular fashion project

EU-funded New Cotton Project aims to collect, sort, and regenerate old clothing into new items for sale on the high street

clock 24 November 2020 • 2 min read

Supply chain

New rankings show boost in demand for sustainable cotton as Adidas claims the top spot

But a third of firms analysed scored zero in latest assessment

clock 13 February 2020 • 3 min read

Management

BusinessGreen's Most Read of 2019

From Dragon Islands to paper beer bottles, here are our top ranking stories of the year

clock 27 December 2019 • 2 min read
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