Adidas and H&M fire starting pistol on 'world first' circular fashion project

Michael Holder
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Shredded textiles that project partners hope to regenerate into new clothing | Credit: New Cotton Project
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Shredded textiles that project partners hope to regenerate into new clothing | Credit: New Cotton Project

EU-funded New Cotton Project aims to collect, sort, and regenerate old clothing into new items for sale on the high street

Adidas and H&M Group are among a host of fashion and textile firms to have teamed up for an EU-funded sustainable fashion project announced today, which aims to develop a circular economy for clothing...

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