Sustainable consumption: Get ready for the next frontier in the race to zero

clock • 4 min read

Targeting individual consumer behaviours, or making greener brands aspirational, can create compelling campaigns that drive revenue and trigger sustainable behaviour change, writes Dentsu International's Anna Lungley

It is welcome news that the UK is halfway to reaching its target of net zero greenhouse gas emissions by 2050. However, with much of the hard won gains being brought about by structural changes, like shifting...

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