Targeting individual consumer behaviours, or making greener brands aspirational, can create compelling campaigns that drive revenue and trigger sustainable behaviour change, writes Dentsu International's Anna Lungley
It is welcome news that the UK is halfway to reaching its target of net zero greenhouse gas emissions by 2050. However, with much of the hard won gains being brought about by structural changes, like shifting...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Access our Intelligence Reports and exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
- Choose from 3 paid membership levels or start a 7-day no strings trial