EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

Stuart Stone
clock • 5 min read
Credit: iStock
Image:

Credit: iStock

Lawmakers back plan to outlaw use of 31 meat-related words by plant-based foods - but veggie 'burgers' and 'sausages' remain on the table

European lawmakers have this week served up a provisional agreement to ban the use of 31 meat-related terms to promote vegetarian and vegan foods, in the latest move designed to clarify the extent to which...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

How the WSL plans to keep 'watering' the seeds sown at its greenest ever cup final

'Weather whiplash' brings end to England's drought - but water firms urged to brace for its return

More on Marketing

Faith in Nature's Simeon Rose: ''Rights of nature' is the single biggest idea that could change everything'
Marketing

Faith in Nature's Simeon Rose: ''Rights of nature' is the single biggest idea that could change everything'

Faith in Nature's brand director, Simeon Rose, explains why there's no better creative brief than making people care about the need to protect the natural world

Stuart Stone
Stuart Stone
clock 17 March 2026 • 6 min read
B Lab officially rolls out new certification standards
Marketing

B Lab officially rolls out new certification standards

Companies seeking B Corp status must hit benchmarks across seven 'impact topics' following shake-up of popular responsible business standards

Stuart Stone
Stuart Stone
clock 12 March 2026 • 4 min read
EU cooks up fresh restrictions on use of 'meaty' terms for vegan products
Marketing

EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

Lawmakers back plan to outlaw use of 31 meat-related words by plant-based foods - but veggie 'burgers' and 'sausages' remain on the table

Stuart Stone
Stuart Stone
clock 06 March 2026 • 5 min read