The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Michael Holder
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

Having made net zero and environmental sustainability a strategic priority, the Competition and Markets Authority is now set to probe misleading green claims on everyday product labels

Supermarket shelves are a minefield for the increasingly eco-conscious shopper. Is that shampoo bottle as easily 'recyclable' as the label claims? Which plant-based milk variety really has the smallest...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Michael Holder
Author spotlight

Michael Holder

Editor

View profile
More from Michael Holder

Report: Businesses 'increasingly frustrated' at poor state of England's water supply

How can companies develop robust and credible climate transition plans?

More on Marketing

Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts
Marketing

Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts

Research shows public wants the government and private sector to do more to combat both the causes and impacts of climate change, but uncovers confusion over terms such as 'adaptation' and 'mitigation'

Amber Rolt
clock 14 July 2026 • 4 min read
Updated ASA ruling pours cold water on wood burning stove emissions claims
Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims

Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'

Stuart Stone
Stuart Stone
clock 08 July 2026 • 4 min read
Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?
Marketing

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
Stuart Stone
clock 02 July 2026 • 15 min read