The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Michael Holder
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

Having made net zero and environmental sustainability a strategic priority, the Competition and Markets Authority is now set to probe misleading green claims on everyday product labels

Supermarket shelves are a minefield for the increasingly eco-conscious shopper. Is that shampoo bottle as easily 'recyclable' as the label claims? Which plant-based milk variety really has the smallest...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Michael Holder
Author spotlight

Michael Holder

Editor

View profile
More from Michael Holder

Study: Farming flood tolerant crops on wetted peatlands can aid nature and the climate

'Ready for real-world use': Canary Wharf Group trials net zero concrete in 'UK first'

More on Marketing

B Lab officially rolls out new certification standards
Marketing

B Lab officially rolls out new certification standards

Companies seeking B Corp status must hit benchmarks across seven 'impact topics' following shake-up of popular responsible business standards

Stuart Stone
Stuart Stone
clock 12 March 2026 • 4 min read
EU cooks up fresh restrictions on use of 'meaty' terms for vegan products
Marketing

EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

Lawmakers back plan to outlaw use of 31 meat-related words by plant-based foods - but veggie 'burgers' and 'sausages' remain on the table

Stuart Stone
Stuart Stone
clock 06 March 2026 • 5 min read
How storytelling can help drive action towards a sustainable future
Marketing

How storytelling can help drive action towards a sustainable future

Storytelling has an increasingly strategic role in corporate sustainability - the challenge is to tell stories that acknowledge the scale of the problem while offering hope and engagement, writes CISL fellow Zoë Arden

Zoë Arden, CISL fellow
clock 06 March 2026 • 5 min read