The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Michael Holder
clock • 6 min read
Credit: iStock

Credit: iStock

Having made net zero and environmental sustainability a strategic priority, the Competition and Markets Authority is now set to probe misleading green claims on everyday product labels

Supermarket shelves are a minefield for the increasingly eco-conscious shopper. Is that shampoo bottle as easily 'recyclable' as the label claims? Which plant-based milk variety really has the smallest...

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