Are younger consumers really going to drive the green industrial revolution?

Michael Holder
clock • 7 min read
Credit: iStock

Credit: iStock

Millennial and Generation-Z spending power is set to grow in the coming decades, but research suggests a greener consumer shift is far from inevitable

One of the most comforting and widely held assumptions across the green economy is that younger consumers interest in sustainable products will both continue to build and stay with them as they grow older,...

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