Are younger consumers really going to drive the green industrial revolution?

Michael Holder
clock • 7 min read
Credit: iStock
Image:

Credit: iStock

Millennial and Generation-Z spending power is set to grow in the coming decades, but research suggests a greener consumer shift is far from inevitable

One of the most comforting and widely held assumptions across the green economy is that younger consumers interest in sustainable products will both continue to build and stay with them as they grow older,...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Green Martini: Bacardi raises a glass to new sustainability milestone

Green Martini: Bacardi raises a glass to new sustainability milestone

Global drinks company celebrates moving closer to its pledge to use only sustainable ingredients by 2025

Cecilia Keating
clock 07 July 2022 • 1 min read
The Launch of Our New Streaming Service, NZF+

The Launch of Our New Streaming Service, NZF+

An introduction to our new streaming service, NZF+

clock 06 July 2022 • 2 min read
The survey found 39 per cent of consumes had sought to reduce their meat intake over the past year | Credit: iStock

Survey: Cost of living 'a barrier' to greener lifestyle choices

Despite growing interest in sustainable lifestyle choices, rising costs are proving a barrier for many, Deloitte research warns

BusinessGreen staff
clock 04 July 2022 • 4 min read