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Marketing

ASA calls on advertisers to avoid 'unqualified' net zero claims

Marketing

ASA calls on advertisers to avoid 'unqualified' net zero claims

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims

clock 14 February 2023 • 4 min read
Is the advertising industry gearing up for a serious reckoning with its climate impact?

Marketing

Is the advertising industry gearing up for a serious reckoning with its climate impact?

Campaigners calls for agencies to rethink their work with fossil fuel firms may finally be cutting through

clock 09 February 2023 • 6 min read
Can a tiger change its stripes? Meet the pulp and paper giant bankrolling a huge Sumatran rainforest reserve

Management

Can a tiger change its stripes? Meet the pulp and paper giant bankrolling a huge Sumatran rainforest reserve

Allegations of past deforestation have long dogged Indonesian wood pulp and paper producer APRIL, but is the firm now seeking a path to redemption?

clock 08 February 2023 • 33 min read
Green Football Weekend: Clubs and broadcasters team up to point fans to greener habits

Marketing

Green Football Weekend: Clubs and broadcasters team up to point fans to greener habits

Initiative is designed to leverage significant reach of football to help drive green behaviour change

clock 03 February 2023 • 3 min read
'We want to make EVs famous': Netflix and GM partner to bring more EVs to our screens

Automotive

'We want to make EVs famous': Netflix and GM partner to bring more EVs to our screens

The streaming and car giants have joined forces to feature more zero emissions cars in films and TV shows

clock 03 February 2023 • 3 min read
UK Green Business Awards: Check out our top tips

Marketing

UK Green Business Awards: Check out our top tips

New guide provides advice on how to put together a compelling entry for the inaugural UK Green Business Awards

clock 01 February 2023 • 1 min read
Study: Nearly two thirds of consumers refuse to skimp on sustainability despite cost-of-living pressures

Marketing

Study: Nearly two thirds of consumers refuse to skimp on sustainability despite cost-of-living pressures

New Shopify report reveals sustainability conscious shopping is on the rise, despite economic headwinds

clock 30 January 2023 • 2 min read
Net zero and behaviour change: How to build a green 'choice environment'

Policy

Net zero and behaviour change: How to build a green 'choice environment'

A new report from the UK's 'nudge unit' finds politicians have the solutions and social license to drive the behaviour change needed to reach climate goals

clock 27 January 2023 • 10 min read
The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Marketing

The great greenwash crackdown? UK competition watchdog trains sights on supermarket shelves

Having made net zero and environmental sustainability a strategic priority, the Competition and Markets Authority is now set to probe misleading green claims on everyday product labels

clock 26 January 2023 • 6 min read
Sky to serve up carbon labels on staff café and restaurant menus

Carbon Accounting

Sky to serve up carbon labels on staff café and restaurant menus

Media giant becomes latest firm to embrace carbon labelling as a means of nudging its staff to make greener everyday choices

clock 25 January 2023 • 4 min read
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