'There can be no shortcuts': Is greenwashing already threatening to uproot 'nature positive' initiatives?

Stuart Stone
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

New study claims hollow green pledges and 'aspirational phrases' are jeopardising efforts to both halt and reverse biodiversity loss and restore nature

A University of Queensland-led study published today has warned that vigilance is needed to prevent the concept of a "nature positive" world being overwhelmed by a rising tide of corporate 'greenwash'....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Royal Mail delivers 31 per cent reduction in emissions

Royal Mail delivers 31 per cent reduction in emissions

Delivery giant reveals how electric vehicle fleet and energy efficiency improvements across its estate have moved it a major step towards goal of net zero emissions by 2040

clock 02 July 2026 • 2 min read
 Ferrero Group cuts carbon emissions by over seven per cent

Ferrero Group cuts carbon emissions by over seven per cent

Owner of Ferrero Rocher chocolates and Nutella slashed emissions by increasing renewables use and retrofitting factories to enhance energy efficiency

clock 01 July 2026 • 2 min read
Virgin Media O2 sets out transition plan to reach net zero by 2040

Virgin Media O2 sets out transition plan to reach net zero by 2040

Mobile and tech giant unveils long-term strategy to cut emissions and build a more climate-resilient business

Stuart Stone
clock 29 June 2026 • 2 min read