The UK advertising regulator must walk the talk on greenwash

clock • 5 min read

The Advertising Standards Authority needs reform to effectively police misleading green claims, argues Badvertising's Emilie Tricarico

This week UN Secretary-General, Antonio Guterres, will welcome delegations from the most climate ambitious nations to New York as part of the UN Climate Action Summit. In an attempt to focus minds and...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read
Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
clock 11 September 2025 • 3 min read
Lidl's plant-based range hits nearly 700 per cent sales growth

Lidl's plant-based range hits nearly 700 per cent sales growth

Supermarket's original 2025 target of a 400 per cent increase in meat-free and alternative milk sales has been surpassed, reaching a staggering 694 per cent

Mia Willemsen, Farmers Guardian
clock 03 September 2025 • 1 min read