Poll: Majority of UK shoppers would boycott brands that greenwash

Cecilia Keating
clock • 2 min read
Poll: Majority of UK shoppers would boycott brands that greenwash

KPMG polling reveals high levels of concern among consumers over 'misleading' green claims

More than half of British consumers claim they would stop buying from a company that was found to have misled customers over its sustainability claims, a poll has revealed. The research, published by...

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Cecilia Keating
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Cecilia Keating

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