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Marketing

Tricks of the trade: Lifting the lid on Screwfix's low carbon toolbox

Management

Tricks of the trade: Lifting the lid on Screwfix's low carbon toolbox

Screwfix's commercial director Matt Compton unpacks how the retailer has halved its indirect emissions and is continuing to chip away its Scope 3 impact

clock 02 September 2024 • 10 min read
Want to avoid the 'woke' backlash? Sell to women

Marketing

Want to avoid the 'woke' backlash? Sell to women

Companies selling male-associated products have been the target of online outrage over purpose-driven advertising - and maybe that's not a coincidence, argues Futerra's Solitaire Townsend

clock 30 August 2024 • 4 min read
The FCA's anti-greenwashing rules are a step forward for building trust in green finance claims

Marketing

The FCA's anti-greenwashing rules are a step forward for building trust in green finance claims

The regulator's new guidance should result in greater clarity and simplicity around financial products and services badged as green, writes Ecology Building Society's Stephanie Landymore

clock 22 August 2024 • 5 min read
Forest Green Rovers to sport climate stripes on new season's kits

Climate change

Forest Green Rovers to sport climate stripes on new season's kits

'World's greenest football club' joins Reading in incorporating stark global temperature graphic into home and away shirts

clock 15 August 2024 • 3 min read
​​Survey: Two thirds of consumers want to buy products that have a positive environmental impact

Marketing

​​Survey: Two thirds of consumers want to buy products that have a positive environmental impact

Amazon commissioned survey reveals many consumers are still confused over how to identify products with green credentials

clock 14 August 2024 • 3 min read
Sam Jones: 'The next generation of sustainability leaders need to be truly embedded within all business functions'

Management

Sam Jones: 'The next generation of sustainability leaders need to be truly embedded within all business functions'

CCEP's head of climate and sustainability in Great Britain explains what makes renewables 'an unstoppable force' and discusses the importance of baking sustainability into all commercial decisions

clock 13 August 2024 • 7 min read
Worcester Bosch to withdraw 'hydrogen-blend ready' boiler claims following CMA probe

Marketing

Worcester Bosch to withdraw 'hydrogen-blend ready' boiler claims following CMA probe

Boiler maker agrees to change marketing approach in wake of investigation from consumer watchdog over its 'green' claims

clock 12 August 2024 • 5 min read
Ocado becomes 'first major supermarket' to pilot online reusable packaging scheme

Recycling

Ocado becomes 'first major supermarket' to pilot online reusable packaging scheme

Ocado Retail and UK Refill Coalition launch phased refill scheme for rice, pasta, detergent, and fabric conditioner bought online

clock 08 August 2024 • 4 min read
Are Sustainable Aviation Fuels really 'sustainable'? The ASA has its say

Marketing

Are Sustainable Aviation Fuels really 'sustainable'? The ASA has its say

Advertising Standards Authority rules that Virgin Atlantic radio advert promoting '100 per cent sustainable aviation fuel' gave misleading impression it emitted zero emissions

clock 07 August 2024 • 7 min read
AdGreen to address 'hidden' production emissions via updated calculator

Marketing

AdGreen to address 'hidden' production emissions via updated calculator

Advertising Association campaign moves to help industry measure previously 'hidden' emissions arising from use of cloud computing and digital production technologies

clock 07 August 2024 • 3 min read
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