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greenwashing

Green Claims: EU Commission to withdraw proposed 'anti-greenwashing' law

Legislation

Green Claims: EU Commission to withdraw proposed 'anti-greenwashing' law

European Commission confirms plans to withdraw proposed EU Green Claims Directive amid concerns of placing 'undue burden' on small businesses

clock 20 June 2025 • 3 min read
Adidas greenwashing judgment offers warnings about climate claims

Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

clock 11 April 2025 • 6 min read
UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Marketing

UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Advertising Standards Authority bans 'misleading' TotalEnergies social media promotion, while Shell escapes punishment despite drawing 76 complaints over EV advert

clock 09 April 2025 • 5 min read
Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Marketing

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

clock 07 April 2025 • 2 min read
Sustainability Disclosure Requirements naming and marketing rules come into force

Investment

Sustainability Disclosure Requirements naming and marketing rules come into force

FCA measures aim to improve trust and transparency of sustainable investment products and reduce risks of 'greenwashing'

clock 03 December 2024 • 2 min read
Inside one communications agency's drive to deliver on its green claims

Marketing

Inside one communications agency's drive to deliver on its green claims

Award-winning comms agency CEO Amanda Powell-Smith discusses how to talk about sustainability in an era of greenwashing

clock 28 November 2024 • 11 min read
Why it's so hard to kick fossil fuels out of sport

Climate change

Why it's so hard to kick fossil fuels out of sport

From high-profile sponsorship deals and long-haul flights to sporting equipment made from petrol-based products like carbon fibre - modern sport reflects society's oil dependency, explains Loughborough University's Theo Lorenzo Frixou

clock 14 October 2024 • 3 min read
In an age of geopolitical volatility, what does an effective climate comms strategy look like?

Marketing

In an age of geopolitical volatility, what does an effective climate comms strategy look like?

Rather than keeping quiet to avoid reputational damage, fresh research suggests businesses can reap significant benefits from promoting their climate efforts - as long as they strike the right tone

clock 03 October 2024 • 10 min read
FCA to allow 'temporary flexibility' on new Sustainability Disclosure Requirement rules

Investment

FCA to allow 'temporary flexibility' on new Sustainability Disclosure Requirement rules

Deadline for complying with naming and marketing rules extended to 2 April 2025

clock 10 September 2024 • 3 min read
'Esportswashing': Inside the rise of high-carbon sponsorship in the gaming market

Marketing

'Esportswashing': Inside the rise of high-carbon sponsorship in the gaming market

Rapidly-growing esports industry faces calls to rethink sponsorship and advertising partnerships, as emissions intensive firms flock to the influential sector

clock 03 September 2024 • 4 min read
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