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greenwashing

'Sensible evolution': FCA confirms new UK regulations for ESG ratings providers

Investment

'Sensible evolution': FCA confirms new UK regulations for ESG ratings providers

UK financial regulator sets out pathway for bringing providers of company environmental, social and governance (ESG) ratings for investors within its scope over the next two years

clock 04 November 2026 • 4 min read
IETA: Carbon credit buyers need more protection against 'greenwashing' litigation

Offsets

IETA: Carbon credit buyers need more protection against 'greenwashing' litigation

Trade body calls on governments to offer 'safe harbour' guidance, rules, and mechanisms to better protect companies from litigation risk when buying high quality carbon credits

clock 22 October 2026 • 4 min read
Survey: Three quarters of Brits believe businesses have a responsibility to fund environmental action

Investment

Survey: Three quarters of Brits believe businesses have a responsibility to fund environmental action

Majority of UK adults believe firms must put money where their mouth is amid growing scepticism around green promises

clock 13 October 2026 • 3 min read
EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

Marketing

EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

The EU's new Empowering Consumers for the Green Transition Directive (EmpCo) raises the bar for tackling 'greenwashing' - UK businesses need to take note, writes South Pole's Maggie Wong

clock 25 September 2026 • 4 min read
ASA bans 'misleading' adverts promoting 'eco' holiday resorts

Marketing

ASA bans 'misleading' adverts promoting 'eco' holiday resorts

Two separate online campaigns encouraging holidaymakers to book stays at overseas resorts have been withdrawn for failing to provide sufficient detail on the 'eco' claims promoted by the adverts

clock 09 September 2026 • 3 min read
'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers

Marketing

'Greenspeaking with confidence': Watchdog updates green claims guidance for advertisers

New resources and refreshed guidance reaffirm key principles behind the accurate use of 'sustainable', 'biodegradable', and 'carbon neutral' claims

clock 31 July 2026 • 3 min read
Mass balance accounting: A 'misleading marketing scheme' or a 'bridge' to greener products?

Carbon Accounting

Mass balance accounting: A 'misleading marketing scheme' or a 'bridge' to greener products?

EXPLAINER: BusinessGreen unpacks a new report into the accounting method behind some of the green claims made by some of the world's biggest companies

clock 23 July 2026 • 12 min read
Earthmark launches 'Trustpilot for the climate'

Marketing

Earthmark launches 'Trustpilot for the climate'

New directory offers 'at a glance' environmental performance indicators for more than 25,000 businesses

clock 23 June 2026 • 2 min read
Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

clock 29 April 2026 • 4 min read
Study: Climate litigation now presents 'systemic risk' for businesses worldwide

Management

Study: Climate litigation now presents 'systemic risk' for businesses worldwide

Courts no longer focus on whether firms acknowledge climate change, but how considerations are embedded into governance, according to World Economic Forum and law firm Baker McKenzie

clock 23 April 2026 • 4 min read
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