greenwashing

Can the junk food ad ban provide a boost for plant-based foods?

Marketing

Can the junk food ad ban provide a boost for plant-based foods?

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

clock 11 February 2026 • 11 min read
Survey: Public concern over climate change remains high, despite growing fear of conflict

Marketing

Survey: Public concern over climate change remains high, despite growing fear of conflict

Global survey of 13,000 people across Europe, Americas, Middle East, and Africa, reveals environmental issues remain a major concern for the public

clock 11 February 2026 • 4 min read
ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Marketing

ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Watchdog upholds complaints made by Procter & Gamble UK over nappy and baby wipe product listings

clock 04 February 2026 • 6 min read
Greenwashing versus green hushing: Is there a better way?

Marketing

Greenwashing versus green hushing: Is there a better way?

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

clock 23 January 2026 • 9 min read
From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Marketing

From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Fresh research reveals how a deep failure in public communication risks undermining the UK's emerging circular economy

clock 19 January 2026 • 6 min read
ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

Marketing

ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again

clock 03 December 2025 • 5 min read
EU unveils SFDR review with trio of sustainability categories and reporting reductions

Policy

EU unveils SFDR review with trio of sustainability categories and reporting reductions

Brussels proposes changes to flagship Sustainable Finance Disclosure Regulations to reduce overlap and curb compliance costs

clock 24 November 2025 • 3 min read
'Leadership is never static': B Lab introduces third-party verification requirements

Management

'Leadership is never static': B Lab introduces third-party verification requirements

Every B Corp will undergo audits by independent assurance providers from 1 February, standards setter confirms

clock 24 November 2025 • 3 min read
Could corporate biodiversity efforts become a new front for greenwashing?

Marketing

Could corporate biodiversity efforts become a new front for greenwashing?

New research from RepRisk reveals incidents of alleged greenwashing relating to biodiversity projects have tripled over the past year

clock 08 October 2025 • 6 min read
'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

clock 22 September 2025 • 4 min read