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greenwashing

Global Briefing: EU clean energy investment plan aims 'to break fossil fuel dependency'

Energy

Global Briefing: EU clean energy investment plan aims 'to break fossil fuel dependency'

EU unveils Clean Energy Investment Strategy, global wind power sets new records, and Caribbean islands call for increased biodiversity funding

clock 13 March 2026 • 7 min read
B Lab officially rolls out new certification standards

Marketing

B Lab officially rolls out new certification standards

Companies seeking B Corp status must hit benchmarks across seven 'impact topics' following shake-up of popular responsible business standards

clock 12 March 2026 • 4 min read
How storytelling can help drive action towards a sustainable future

Marketing

How storytelling can help drive action towards a sustainable future

Storytelling has an increasingly strategic role in corporate sustainability - the challenge is to tell stories that acknowledge the scale of the problem while offering hope and engagement, writes CISL fellow Zoë Arden

clock 06 March 2026 • 5 min read
ASA cracks down on British Gas and Hive over cost-saving claims

Marketing

ASA cracks down on British Gas and Hive over cost-saving claims

Watchdog rules advertised cost savings from heat pumps and solar panels lacked necessary qualification

clock 04 March 2026 • 5 min read
Study: Over a quarter of EU-regulated 'green' investment funds still at risk of greenwashing

Investment

Study: Over a quarter of EU-regulated 'green' investment funds still at risk of greenwashing

Analysis by MainStreet Partners focuses on Article 8 and 9 investment funds regulated under the EU's Sustainable Finance Regulation (SFDR)

clock 25 February 2026 • 3 min read
How Haelixa is using 'invisible DNA markers' to verify sustainable materials

Supply chain

How Haelixa is using 'invisible DNA markers' to verify sustainable materials

Dr Gediminas Mikutis explains how real-world supply chain controversies shaped Haelixa's approach to enabling brands to verify material claims - and how opportunities can lie in sectors where trust is broken

clock 23 February 2026 • 7 min read
Can the junk food ad ban provide a boost for plant-based foods?

Marketing

Can the junk food ad ban provide a boost for plant-based foods?

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

clock 11 February 2026 • 11 min read
Survey: Public concern over climate change remains high, despite growing fear of conflict

Marketing

Survey: Public concern over climate change remains high, despite growing fear of conflict

Global survey of 13,000 people across Europe, Americas, Middle East, and Africa, reveals environmental issues remain a major concern for the public

clock 11 February 2026 • 4 min read
ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Marketing

ASA raps The Cheeky Panda and Kit & Kin over green baby care product claims

Watchdog upholds complaints made by Procter & Gamble UK over nappy and baby wipe product listings

clock 04 February 2026 • 6 min read
Greenwashing versus green hushing: Is there a better way?

Marketing

Greenwashing versus green hushing: Is there a better way?

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

clock 23 January 2026 • 9 min read
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