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greenwashing

From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Marketing

From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Fresh research reveals how a deep failure in public communication risks undermining the UK's emerging circular economy

clock 19 January 2026 • 6 min read
ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

Marketing

ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again

clock 03 December 2025 • 5 min read
EU unveils SFDR review with trio of sustainability categories and reporting reductions

Policy

EU unveils SFDR review with trio of sustainability categories and reporting reductions

Brussels proposes changes to flagship Sustainable Finance Disclosure Regulations to reduce overlap and curb compliance costs

clock 24 November 2025 • 3 min read
'Leadership is never static': B Lab introduces third-party verification requirements

Management

'Leadership is never static': B Lab introduces third-party verification requirements

Every B Corp will undergo audits by independent assurance providers from 1 February, standards setter confirms

clock 24 November 2025 • 3 min read
Could corporate biodiversity efforts become a new front for greenwashing?

Marketing

Could corporate biodiversity efforts become a new front for greenwashing?

New research from RepRisk reveals incidents of alleged greenwashing relating to biodiversity projects have tripled over the past year

clock 08 October 2025 • 6 min read
'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

clock 22 September 2025 • 4 min read
Green Claims: EU Commission to withdraw proposed 'anti-greenwashing' law

Legislation

Green Claims: EU Commission to withdraw proposed 'anti-greenwashing' law

European Commission confirms plans to withdraw proposed EU Green Claims Directive amid concerns of placing 'undue burden' on small businesses

clock 20 June 2025 • 3 min read
Adidas greenwashing judgment offers warnings about climate claims

Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

clock 11 April 2025 • 6 min read
UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Marketing

UK advertising watchdog criticised for 'paradoxical' rulings on fossil fuel ads

Advertising Standards Authority bans 'misleading' TotalEnergies social media promotion, while Shell escapes punishment despite drawing 76 complaints over EV advert

clock 09 April 2025 • 5 min read
Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Marketing

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

clock 07 April 2025 • 2 min read
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