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Trellis

Adidas greenwashing judgment offers warnings about climate claims

Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

clock 11 April 2025 • 6 min read
New SBTi CEO urges companies to step up action on net zero

Carbon Accounting

New SBTi CEO urges companies to step up action on net zero

Former EY partner David Kennedy calls for more 'partnership' with corporations as the non-profit finalises major revision to its Corporate Net Zero Standard

clock 11 April 2025 • 2 min read
How 'insetting' helps food companies cut Scope 3 emissions red tape

Carbon Accounting

How 'insetting' helps food companies cut Scope 3 emissions red tape

Nutrient, Mars and General Mills are among those involved in value-chain interventions, but accounting details still need clarifying

clock 14 March 2025 • 5 min read
Google now lets marketers measure emissions from online ads

Google now lets marketers measure emissions from online ads

A new calculator will help ad agencies track emissions from digital marketing activities on a client-by-client basis - both on its platform and others

clock 14 March 2025 • 2 min read
Delta becomes latest carrier to back emissions-cutting aircraft design

Aviation

Delta becomes latest carrier to back emissions-cutting aircraft design

Delta joins Alaska Airlines and EasyJet in support of a potentially game-changing new plane design touted by developer JetZero as capable of halving flight emissions

clock 07 March 2025 • 3 min read
Amazon's bold carbon credit plan to reshape forest economies

Offsets

Amazon's bold carbon credit plan to reshape forest economies

The online retail and tech giant is betting that its new approach can avoid problems that have troubled previous protection projects

clock 07 March 2025 • 5 min read
Maybelline, Kraft Heinz and P&G join to recycle more plastic caps and other small parts

Waste

Maybelline, Kraft Heinz and P&G join to recycle more plastic caps and other small parts

Food, cosmetics and retail giants team up to prevent small plastic from falling between the cracks of the recycling system

clock 21 February 2025 • 6 min read
Footwear brands collectively set the pace for circularity

Waste

Footwear brands collectively set the pace for circularity

Adidas, Puma and On are striding toward circular designs and business models through a new initiative

clock 21 February 2025 • 4 min read
Move over, cotton and leather: Runways make way for seaweed and mushrooms

R&D

Move over, cotton and leather: Runways make way for seaweed and mushrooms

The future of clothing depends upon new materials. Innovators and brands are working on these potential replacements

clock 03 January 2025 • 9 min read
How Aldi plans to grow its store footprint 30 per cent and still halve emissions

Technology

How Aldi plans to grow its store footprint 30 per cent and still halve emissions

Sticking to climate goals and pushing for growth is tricky, but Aldi has a plan — with natural refrigerants at its core

clock 03 January 2025 • 5 min read
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