Energy giant responds to government decision to reject zonal pricing proposals with new adverts promising to continue campaign to secure lower bills for consumers
Some of the UK's leading energy companies have warmly welcomed the government's decision to reject plans for a zonal pricing regime, but others warn the government has missed a major opportunity to curb energy bills
The government has rejected proposals for a zonal pricing regime, but without further reforms the challenges zonal pricing were meant to address will continue to hamper the clean energy transition
Ministers promise to pursue alternative measures to accelerate grid development and tackle rising curtailment costs
Imminent decision expected to drop plans to switch to a system of regional power pricing, sparking both relief and anger across the energy sector
Study commissioned by Octopus Energy argues switch to zonal pricing could slash energy systems costs, as the grid continues to decarbonise
Consultancy Stonehaven argues paying legacy gas-fired power plants through a regulated asset based model could shave billions of pounds off UK energy bills
Influential analyst firm argues that even under ambitious timelines, it would likely take until the early 2030s to transition UK market to a zonal electricity pricing regime
Rival camps in the debate over proposals for zonal electricity pricing are once again at loggerheads over whether reforms would deliver promised cost savings
A new report suggests zonal pricing could slash energy costs by up to £5bn a year, but leading trade bodies maintain radical reforms to the electricity market could backfire