Convenience is key: Why single-use packaging alternatives must be frictionless

clock • 3 min read

Reusable packaging should aim to rival single-use packaging in its simplicity in order to drive behaviour change, writes Hubbub's Alex Robinson

Imagine daily life without disposable food and drink packaging. It's not easy, is it? All those packets, bottles, cartons and so on add up to an extraordinary amount. For example, it takes nearly 11 billion...

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