Survey suggests key environmental terms poorly understood by UK public

Michael Holder
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

Survey of 1,000 consumers points to language barrier between businesses and consumers around terms such as 'net zero', 'green', and 'sustainability'

The UK public appears to only have a limited understanding of some of the most commonly-used corporate environmental terms, with words such as 'sustainability', 'carbon offsetting', and the 'circular economy',...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

ASA cracks down on 'compostable' coffee pod claims

ASA cracks down on 'compostable' coffee pod claims

Advertising watchdog rules against two separate adverts from Lavazza and Dualit over 'compostable' coffee pod claims

clock 30 April 2025 • 3 min read
Iris Garavito: 'Indigenous wisdom deserves more attention'

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

Stuart Stone
clock 22 April 2025 • 5 min read
Sounds Right: Musicians amp up nature conservation support for Earth Day

Sounds Right: Musicians amp up nature conservation support for Earth Day

UN-backed music fundraising campaign announces 30 artists have released new tracks inspired by nature to help raise money for global conservation and biodiversity efforts

clock 22 April 2025 • 2 min read