Greenwashing? Less than a third of Brits believe businesses' ESG claims

clock • 3 min read
Greenwashing? Less than a third of Brits believe businesses' ESG claims

New study from Sensu Insight reveals only 23 per cent of consumers take environmental claims from businesses at face value, with the aviation industry deemed the 'least trusted'

Almost a third of Britons expect environmental claims from companies to be slightly exaggerated, while 14 per cent said that they do not believe them at all, according to the results of a new greenwashing...

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