McCain invests £25m in bolstering potato farmers' climate resilience

James S Murray
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McCain invests £25m in bolstering potato farmers' climate resilience

Following two of the worst harvests in decades, the new McCain Potato Farmer Pledge campaign aims to help British farmers adapt to increasingly erratic weather

With much of the UK baking in near record high August temperatures, one of the country's leading food brands has today launched a major new campaign to help farmers adapt to escalating climate impacts....

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