Majority of consumers willing to pay premium for greener products

BusinessGreen staff
clock
Majority of consumers willing to pay premium for greener products

Survey reveals significant levels of public support for brands that boast strong sustainability credentials and social purpose

Nearly two thirds of consumers claim to be willing to pay some sort of premium for products that demonstrate positive societal impacts such as improved environmental credentials. That is the conclusion...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Access our Intelligence Reports, exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Credit: Forest Green Rovers

Forest Green Rovers and taxi app Bolt encourage football fans to ditch their cars on matchdays

Green partnership initiative will encourage fans to walk to matches with a target of reaching 1.5bn steps collectively across the season

clock 16 August 2022 • 4 min read
How businesses can get tongues wagging on climate change

How businesses can get tongues wagging on climate change

Everyone talks about climate change when it’s unbearably hot. Climate Outreach's David Powell explores how businesses can keep the conversation going - and what’s in it for them.

David Powell, Climate Outreach
clock 12 August 2022 • 5 min read
Credit: Beyond Meat

Could a more standardised approach to eco-labelling drive greener food choices?

First-of-its-kind study finds plant-based food has far smaller environmental impact than meat and dairy – but argues consumers need clearer information if they are to make the switch

Michael Holder
clock 09 August 2022 • 5 min read