Simon Mellin: 'It's overwhelming to tackle sustainability holistically'

Stuart Stone
clock • 5 min read
Simon Mellin: 'It's overwhelming to tackle sustainability holistically'

Simon Mellin, CEO and founder of Modern Milkman, explores the need for more focus on 'return and reuse', why the EV transition is stalling for SMEs, and his pledge to prevent the creation of 30 million plastic bottles by 2024

Simon Mellin founded Modern Milkman in 2018 from the back of a beat-up truck and with a mission to tackle the amount of plastic waste in our oceans. Described as the 21st century's answer to the traditional...

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