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Marketing

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Marketing

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

clock 10 June 2022 • 7 min read
Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

Marketing

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

clock 08 June 2022 • 3 min read
BusinessGreen Leaders Awards 2022: Book now to avoid disappointment

Marketing

BusinessGreen Leaders Awards 2022: Book now to avoid disappointment

With less than a month to go until the UK's biggest and most prestigious green business awards, tickets are going fast

clock 27 May 2022 • 1 min read
Farm to fork: Eco labelling firm Foodsteps raises $4.1m investment

Marketing

Farm to fork: Eco labelling firm Foodsteps raises $4.1m investment

EXCLUSIVE: Major high street restaurants among those already using labelling platform to record and highlight environmental impact of different products

clock 24 May 2022 • 2 min read
How carbon labels and clever menu design can cut the impact of dining

Marketing

How carbon labels and clever menu design can cut the impact of dining

A traffic light labelling system and making sustainable dishes the default menu option boosted their popularity, according to research

clock 18 May 2022 • 4 min read
Food brands shouldn't wait for consumers to lead on sustainability

Marketing

Food brands shouldn't wait for consumers to lead on sustainability

Are top food brands doing enough to help customers understand the climate impacts of their choices?

clock 13 May 2022 • 4 min read
How brands can apply behavioural science and nudge theory to drive a low carbon economy

Marketing

How brands can apply behavioural science and nudge theory to drive a low carbon economy

Companies selling green goods should develop nuanced marketing strategies that tap in to the motivations of all consumers, not just those receptive to eco-marketing, argues Hearts & Science CEO Garrett O'Reilly

clock 10 May 2022 • 5 min read
Primark announces expansion of Sustainable Cotton Programme

Supply chain

Primark announces expansion of Sustainable Cotton Programme

Retailer plans to train 275,000 cotton farmers in more sustainable farming practices by 2023

clock 09 May 2022 • 3 min read
Is fossil fuel advertising and PR set to become a major front for climate litigation?

Marketing

Is fossil fuel advertising and PR set to become a major front for climate litigation?

New report from Clean Creatives argues communications agencies could soon face legal action if they do not stop working with fossil fuel companies

clock 04 May 2022 • 4 min read
Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Marketing

Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels

clock 03 May 2022 • 2 min read
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