Marketing

Fresh analysis suggests 'Chelsea tractor' stereotype holds true with gas-guzzling SUV sales largely concentrated in UK towns and cities

VW spokespeople have revealed plans - unveiled just yesterday - to rename US branch 'Voltswagen' were a marketing stunt

All electric vehicles sold in the US roads will be brandished with Voltswagen name, company confirms

Consumer goods firm signs on as latest sponsor for Glasgow climate summit as it teams up with WWF and commits to producing Fair Trade condoms

The British broadcasters, who are both committed to reach net zero by 2030, have announced ambitious new climate initiatives in the past week

Drinks giant to donate 50p from every special edition Carlsberg pack to support the restoration of the 'underwater Amazon'

Difficult policy questions lie ahead that could sow seeds of division – but could a 'patriotic sense of national mission' help smooth the path to net zero emissions?

Study warns major polluters are the ‘new tobacco’ in sports sponsorship, counting 250 deals between high-carbon industries and industry

Tech giant becomes latest high profile firm to be unveiled as a formal partner of COP26

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year