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Marketing

Study: Eco-labels on menus prompt diners to make more sustainable choices

Marketing

Study: Eco-labels on menus prompt diners to make more sustainable choices

First of its kind study suggests traffic light labels can help curb climate impact of food choices

clock 12 October 2022 • 3 min read
The Launch of NZF+

Marketing

The Launch of NZF+

clock 06 October 2022 • 2 min read
Sport can be an accelerator in the race to net zero

Marketing

Sport can be an accelerator in the race to net zero

Hubbub's CEO Alex Robinson sets out the way sport can promote, showcase and galvanise climate action

clock 04 October 2022 • 5 min read
Scope X emissions: Futerra CEO urges firms to address climate impact of advertising and lobbying

Marketing

Scope X emissions: Futerra CEO urges firms to address climate impact of advertising and lobbying

Futerra CEO Lucy Shea puts greenwashing, climate action and behaviour change centre stage on day one of the Net Zero Festival

clock 28 September 2022 • 4 min read
Why a unified voice around net zero is more critical than ever

Marketing

Why a unified voice around net zero is more critical than ever

Trewin Restorick reflects on the most effective ways to communicate the myriad benefits of decarbonisation during a cost-of-living crisis

clock 14 September 2022 • 4 min read
'Greenwash', 'plant-based', 'oat milk': Merriam-Webster dictionary gets green update

Marketing

'Greenwash', 'plant-based', 'oat milk': Merriam-Webster dictionary gets green update

Influential US dictionary provides formal definition of 'greenwash' for the first time

clock 08 September 2022 • 2 min read
'To be moved is very different from learning': Can art inspire creative thinking to help deliver net zero?

Marketing

'To be moved is very different from learning': Can art inspire creative thinking to help deliver net zero?

A recent Barbican art exhibition put the spotlight on climate solutions – BusinessGreen takes a tour with Ecosia’s Sophie Dembinski

clock 05 September 2022 • 11 min read
Circular Selfridges: New target aims to drive sales of circular products and services

Recycling

Circular Selfridges: New target aims to drive sales of circular products and services

Leading retail brand pledges to ensure 45 per cent of transactions are for circular products and services, as eBay celebrates how ‘Love Island effect’ is driving demand for ‘pre-loved’ clothes

clock 02 September 2022 • 3 min read
From greenwash to 'greywash': Why sustainability strategies are being shackled by a lack of creativity

Marketing

From greenwash to 'greywash': Why sustainability strategies are being shackled by a lack of creativity

All too often businesses are failing to creatively activate their sustainability strategies and thus reach and inspire their audiences, explains Salterbaxter's Kathleen Enright

clock 26 August 2022 • 4 min read
Reports: Fossil fuel advertising ban comes into force in France

Marketing

Reports: Fossil fuel advertising ban comes into force in France

Firms no longer permitted to promote petroleum and coal products and services in France under new climate law

clock 24 August 2022 • 3 min read
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