'To be moved is very different from learning': Can art inspire creative thinking to help deliver net zero?

Michael Holder
clock • 11 min read
'Sanctuary of the Unseen Forest' by Marshmallow Laser Feast & Andres Roberts, Our Time on Earth, Barbican Centre 2022 | Credit: Tim Whitby / Getty Images
Image:

'Sanctuary of the Unseen Forest' by Marshmallow Laser Feast & Andres Roberts, Our Time on Earth, Barbican Centre 2022 | Credit: Tim Whitby / Getty Images

A recent Barbican art exhibition put the spotlight on climate solutions – BusinessGreen takes a tour with Ecosia’s Sophie Dembinski

Art and business aren't always the most comfortable bedfellows. Art is big business, of course: the global art market was valued at around £46.2bn in 2019. Yet it can be hugely challenging for many artists...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Michael Holder
Author spotlight

Michael Holder

Editor

View profile
More from Michael Holder

'A sustainable economic transition is underway': How green investment is now a 'systemic consideration'

COP30: President Lula calls for new UN Climate Council to drive global policy efforts

More on Marketing

ScottishPower and Panasonic team up for heat pump discount offer
Marketing

ScottishPower and Panasonic team up for heat pump discount offer

Companies said £1,000 discount is designed to encourage uptake of clean heating solutions ahead of colder winter temperatures

Amber Rolt
clock 04 November 2025 • 3 min read
Red Tractor advert banned after watchdog upholds 'greenwashing' complaint
Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors
Marketing

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read