Study: Eco-labels on menus prompt diners to make more sustainable choices

James Murray
clock • 3 min read
Study: Eco-labels on menus prompt diners to make more sustainable choices

First of its kind study suggests traffic light labels can help curb climate impact of food choices

A first-of-its-kind study has shown how adding eco-friendly ratings to menu items can result in diners making choices which are kinder to the environment. The research, led by the University of Bristol,...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read
'Join the bean revolution': New campaign calls for switch to more sustainable diets

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

clock 11 September 2025 • 3 min read
Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
clock 11 September 2025 • 3 min read