Sport can be an accelerator in the race to net zero

clock • 5 min read

Hubbub's CEO Alex Robinson sets out the way sport can promote, showcase and galvanise climate action

"In 50 years' time we won't be able to sit here because it's flooded. And it is not just going to impact some distant generation in the future, which will still be very unfair, but [it is going to impact]...

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