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Marketing

FCA unveils sustainable fund labels to tackle greenwashing

Investment

FCA unveils sustainable fund labels to tackle greenwashing

UK financial regulator proposes fresh approach to fund labelling and disclosures in bid to build integrity into green investment market

clock 25 October 2022 • 3 min read
Is the end nigh for questionable climate claims in UK adverts?

Marketing

Is the end nigh for questionable climate claims in UK adverts?

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

clock 20 October 2022 • 8 min read
HSBC climate ads misled consumers over bank's environmental impact, ASA rules

Marketing

HSBC climate ads misled consumers over bank's environmental impact, ASA rules

In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries

clock 19 October 2022 • 3 min read
'Seriously inadequate': Can the UK deliver net zero without behaviour change campaigns?

Politics

'Seriously inadequate': Can the UK deliver net zero without behaviour change campaigns?

A new report from the House of Lords warns up to a third of emissions savings through to 2035 must come from people changing behaviours - but the government has no plan for delivering them

clock 12 October 2022 • 7 min read
Study: Eco-labels on menus prompt diners to make more sustainable choices

Marketing

Study: Eco-labels on menus prompt diners to make more sustainable choices

First of its kind study suggests traffic light labels can help curb climate impact of food choices

clock 12 October 2022 • 3 min read
The Launch of NZF+

Marketing

The Launch of NZF+

clock 06 October 2022 • 2 min read
Sport can be an accelerator in the race to net zero

Marketing

Sport can be an accelerator in the race to net zero

Hubbub's CEO Alex Robinson sets out the way sport can promote, showcase and galvanise climate action

clock 04 October 2022 • 5 min read
Scope X emissions: Futerra CEO urges firms to address climate impact of advertising and lobbying

Marketing

Scope X emissions: Futerra CEO urges firms to address climate impact of advertising and lobbying

Futerra CEO Lucy Shea puts greenwashing, climate action and behaviour change centre stage on day one of the Net Zero Festival

clock 28 September 2022 • 4 min read
Why a unified voice around net zero is more critical than ever

Marketing

Why a unified voice around net zero is more critical than ever

Trewin Restorick reflects on the most effective ways to communicate the myriad benefits of decarbonisation during a cost-of-living crisis

clock 14 September 2022 • 4 min read
'Greenwash', 'plant-based', 'oat milk': Merriam-Webster dictionary gets green update

Marketing

'Greenwash', 'plant-based', 'oat milk': Merriam-Webster dictionary gets green update

Influential US dictionary provides formal definition of 'greenwash' for the first time

clock 08 September 2022 • 2 min read
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