Why clearer communications is key to unlocking the EV mass market

Michael Holder
clock • 10 min read
Credit: Gridserve
Image:

Credit: Gridserve

Concerns over chargepoint availability, EV maintenance and costs continue to put off some drivers - but T&E argues more effective communication can help overcome these challenges

The electric vehicle (EV) market may be booming, but significant barriers remain if the sector is to complete its journey into the mainstream. The familiarity of these obstacles does not make them any...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Automotive

Study: High mileage EVs more reliable than petrol equivalents

Study: High mileage EVs more reliable than petrol equivalents

Analysis of 47.4 million MOTs finds electric cars are around 25 per cent less likely to fail than petrol models as mileage climbs

Stuart Stone
clock 23 September 2026 • 6 min read
Study: EV sales surging in UK's key car export markets

Study: EV sales surging in UK's key car export markets

Iran oil price shocks is prompting more drivers in key markets to switch to electric models, with new data showing EV sales across the EU are up by a third on last year

clock 18 September 2026 • 4 min read
'Huge vote of confidence': Nissan commits £170m to build new hybrid model in Sunderland

'Huge vote of confidence': Nissan commits £170m to build new hybrid model in Sunderland

Auto giant to manufacture new Nissan Kicks electric hybrid for customers in UK and Europe at Wearside plant

Stuart Stone
clock 16 September 2026 • 3 min read