Marketing

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

Co-founder of alternative proteins restauranteur Leo Taylor discusses taking 'bad meat' off the table, capitalising on brand 'talkability' at a debut pop-up, and the importance of finding 'hardcore fans'

Sportswear giant completes two-year pilot to biodegrade and sell Re:Suede trainer compost

Digital billboard and bus adverts for e-cigarette brand Elf Bar 'must not appear again in forms complained of' after Advertising Standards Authority rules environmental claims 'misleading'

Food giant says 'reuse' of popular adverts for M&Ms, Twix, and Bounty will save emissions and promote wider efforts to cut emissions across its value chain

Group reveals latest iteration of 'Reclaiming the Commercial Break' campaign, featuring comedian and writer Simon Amstell

Watchdog rules paid-for Facebook post and poster ad were socially irresponsible

WATCH: Experts give their views on how to avoid the pitfalls of greenwashing at the Net Zero Festival 2023

Company becomes the latest energy giant to offer special tariff for customers who install one of its Hive EV chargers

ClientEarth joins legal action against three leading brands, which aims to challenge recyclability and recycled content claims