Marketing

AllTrails CTO lifts the lid on how the company's launch on Open AI's GPT store is helping more people step into nature, as leading experts in AI advise on how more green businesses can effectively harness emerging AI-based apps

Adverts for airlines, airports, fossil fuel-powered cars, and polluting firms banned from Sheffield City Council-owned platforms

Concerns over chargepoint availability, EV maintenance and costs continue to put off some drivers - but T&E argues more effective communication can help overcome these challenges

BusinessGreen Intelligence takes lessons in creative climate comms from the minds behind five 'Agency for Nature' campaigns

Marketing can drive a greener, fairer future - but it needs to be given the right impetus, guidance and brief, writes Sustainable Marketing Compass' Alexis Eyre

New green claims rules set to drastically restrict use of common environmental marketing terms and introduce significant new fines

ASA rules Audi claims over EV charging time were 'ambiguous' and 'likely to mislead'

New project to turn cooking oil into biofuels designed to raise public awareness of sustainable aviation fuels

Final deadline for entries to this year's awards falls at midnight on Friday March 8th

The ATP Tour’s Mark Epps discusses the sport's carbon baseline and how it has introduced a new tool to help players offset tournament travel