Bridgestone has now invested more than $100m in guayule research, as part of its effort to deliver 100 per cent renewable tires by 2050
Consumer goods firm signs on as latest sponsor for Glasgow climate summit as it teams up with WWF and commits to producing Fair Trade condoms
Discussions are ongoing between the two companies, and a final agreement is expected by mid-2020.
World's largest tire and rubber company unveils sweeping new strategy designed to tackle environmental impacts in its supply chain