consumers
Marketing
New survey finds many US consumers do not understand the terms energy firms are using to promote smart grid and energy efficiency initiatives
16 October 2009
•
2 min read
Management
A new survey of 2,000 consumers reveals they are reluctant to pay extra for green products, but are increasingly interested in environmental issues
14 October 2009
•
2 min read
Climate change
Think tank warns that with consumers "tired and bored" of climate change, firms must focus on cost saving benefits to sell green products
17 September 2009
•
2 min read
Energy
The poll shows majority support for individual action, including fitting low-energy lightbulbs or turning down heating
02 September 2009
•
4 min read
Marketing
Poll of over 6,000 US shoppers finds that majority now claim to consider environmental factors when making purchasing decisions
01 May 2009
•
2 min read
Management
Almost two thirds of consumers claim environmental factors influence purchasing decisions as much as they did a year ago
13 March 2009
•
1 min read
Skills
Surveys show a sizeable chunk of shoppers will buy green no matter the economic climate, but there are a few tools retailers can use to encourage customers to shop for the greenest products
03 March 2009
•
7 min read
Skills
Joel Makower asks why, given the gloomy economic outlook, surveys of green consumers are delivering such positive results
26 February 2009
•
5 min read
Climate change
Although a recent report says the warming climate could wipe out skiing entirely in the next century, the ski industry offers examples for how companies in any sector can effectively address climate change
11 February 2009
•
6 min read
