Green consumers: recession-hit, but still engaged

James S Murray
clock • 2 min read

A new survey of 2,000 consumers reveals they are reluctant to pay extra for green products, but are increasingly interested in environmental issues

Consumer interest in environmental issues has increased in the past year, although the impact of the recession means they remain reluctant to pay a premium for green products and services. That is...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Lessons from the frontline: What early community engagement offers net zero projects

Lessons from the frontline: What early community engagement offers net zero projects

Tune into our latest Podcast to learn why "early engagement is key" when it comes to sustainability

BusineesGreen Staff
clock 18 November 2025 • 1 min read
Avital Johanan: 'Those who can show that sustainability pays deserve endless success'

Avital Johanan: 'Those who can show that sustainability pays deserve endless success'

Planet Mark managing director, Avital Johanan, reflects on how her kids steered her towards a career in sustainability, and how facilities management is blazing a green trail

Stuart Stone
clock 18 November 2025 • 7 min read
GRI launches new UN-endorsed tool to boost corporate climate action

GRI launches new UN-endorsed tool to boost corporate climate action

New tool designed to strengthen private sector contributions to the Paris Agreement and 2030 Agenda for Sustainable Development

clock 12 November 2025 • 2 min read