Report: Focus on cost saving key to overcoming consumer climate apathy

James S Murray
clock • 2 min read

Think tank warns that with consumers "tired and bored" of climate change, firms must focus on cost saving benefits to sell green products

Money saving benefits of green products must be emphasised to attract mainstream Businesses selling low carbon products and services need to rethink their marketing and design strategies if they are...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James S Murray
Author spotlight

James S Murray

View profile
More from James S Murray

'Scientific reality check': Businesses warned they 'risk extinction' as nature loss accelerates

Could the revamped Treasury Green Book turbocharge green investment?

More on Climate change

What the Winter Olympics reveal about the business decisions shaping the future of sport
Climate change

What the Winter Olympics reveal about the business decisions shaping the future of sport

The future of winter sport in a changing climate will be shaped less by what happens on the slopes, and more by the business decisions made around it, writes 17 Sport CEO and founder Neill Duffy

Neill Duffy, 17 Sport
clock 06 February 2026 • 5 min read
Closure of last coal power plant drives UK territorial emissions down to record low
Climate change

Closure of last coal power plant drives UK territorial emissions down to record low

Latest official statistics show UK emissions fell three per cent in 2024 and are now more than 53 per cent below 1990 levels - but challenges remain in decarbonising sectors such as road transport, aviation, and waste

Michael Holder
Michael Holder
clock 05 February 2026 • 5 min read
New service to reimburse farmers for machinery 'non-use' during extreme weather
Climate change

New service to reimburse farmers for machinery 'non-use' during extreme weather

CNH Capital and BNP Paribas Leasing Solutions to use satellite data to trigger financial support for farmers when extreme weather prevents them from using leased equipment

Stuart Stone
Stuart Stone
clock 02 February 2026 • 4 min read