Report: Focus on cost saving key to overcoming consumer climate apathy

James S Murray
clock • 2 min read

Think tank warns that with consumers "tired and bored" of climate change, firms must focus on cost saving benefits to sell green products

Money saving benefits of green products must be emphasised to attract mainstream Businesses selling low carbon products and services need to rethink their marketing and design strategies if they are...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James S Murray
Author spotlight

James S Murray

View profile
More from James S Murray

FCA eyes softer Sustainability Disclosure Requirements for index-tracking funds

'Too much capital on the sidelines': Government urged to ramp up transition finance

More on Climate change

'Vicious cycle': WMO warns air quality and climate change exacerbating each other
Climate change

'Vicious cycle': WMO warns air quality and climate change exacerbating each other

WMO calls for better international coordination to simultaneously tackle air pollution and worsening climate impacts

Amber Rolt
clock 05 September 2025 • 5 min read
'Determined to lead by example': Manchester City Council targets 44 per cent cut in emissions by 2030
Climate change

'Determined to lead by example': Manchester City Council targets 44 per cent cut in emissions by 2030

Manchester City Council proposes 62 actions to slash carbon emissions city-wide, after confirming it delivered on its five-year carbon budget for 2020-2025

Stuart Stone
Stuart Stone
clock 03 September 2025 • 3 min read
Meals, miles, emissions: The overlooked 'social' side of sustainability
Climate change

Meals, miles, emissions: The overlooked 'social' side of sustainability

Though the 'S' in ESG often struggles for airtime compared to 'E', it has a symbiotic relationship with its 'heavyweight sibling', writes Neighbourly’s Steve Butterworth

Steve Butterworth, Neighbourly
clock 02 September 2025 • 4 min read