Consumer understanding of energy terms falls

clock • 2 min read

New survey finds many US consumers do not understand the terms energy firms are using to promote smart grid and energy efficiency initiatives

While most consumers view "energy efficiency", "smart energy" and "energy conservation" as positive concepts, few fully understand what those and other energy-related terms mean, according to a recent...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
clock 27 June 2025 • 4 min read
UK B Corp awareness reaches record 51 per cent

UK B Corp awareness reaches record 51 per cent

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

Stuart Stone
clock 25 June 2025 • 3 min read
'Yuck factor': Research finds edible insects struggling to win consumer acceptance

'Yuck factor': Research finds edible insects struggling to win consumer acceptance

Peer-reviewed research finds insect proteins still failing to win over western consumers while also failing to make the grade on environmental benefits

Mia Willemsen, Farmers Guardian
clock 23 June 2025 • 4 min read