With Potential Energy, Madison Avenue takes on climate change

clock
With Potential Energy, Madison Avenue takes on climate change

Who is paying attention to 'the biggest capitalist opportunity we've ever seen'?

This article is drawn from the GreenBuzz newsletter from GreenBiz, running Mondays. Can Madison Avenue change the conversation about climate change in America? Last month, 17 of New York's top marketing,...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Credit: Tony Blair Institute

Net zero is under threat from division and defeatism - climate progressives must take heed

Advocates should talk about net zero more, not less, to avoid climate falling headfirst into a destructive culture war, argues Daniel Newport from the Tony Blair Institute

Daniel Newport, Tony Blair Institute for Global Change
clock 10 August 2022 • 3 min read
CBI urges government to end 'power vacuum', fast track wind farm approvals

CBI urges government to end 'power vacuum', fast track wind farm approvals

CBI Director-General joins chorus of voices urging government to act now to tackle looming economic and energy crisis

James Murray
clock 10 August 2022 • 5 min read
The Race Bank offshore wind farm / Credit: Ørsted

How the net zero sceptics' medieval arguments are being overwhelmed by a very modern reality

Critics of the net zero transition are trying to blame it for the UK's economic woes, but their arguments are looking increasingly detached from the modern world

James Murray
clock 09 August 2022 • 14 min read