We need to give young men compelling alternatives to meat-heavy diets

clock • 4 min read

Meat consumption has been declining in the UK, but young men appear to be bucking the trend, driven by pervasive gym culture ideals and protein misinformation, writes Hubbub CEO Alex Robinson

If we are what we eat, it's no surprise that changing our diets can be tough. But when it comes to tackling the climate crisis and improving public health, few shifts are more urgent than adopting healthier,...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Fully booked: UK Green Business Awards sold out for 2026

Fully booked: UK Green Business Awards sold out for 2026

UK's most prestigious green businesses awards is now fully booked

BusinessGreen staff
clock 22 May 2026 • 1 min read
Study: Plant-based proteins offer 'buffer against meat price inflation'

Study: Plant-based proteins offer 'buffer against meat price inflation'

Research from Madre Brava shows increase in meat prices across Europe mean plant-based proteins are now the more affordable option

clock 20 May 2026 • 3 min read
UK Green Business Awards 2026: Sustainable workwear giant Fristads named as headline sponsor

UK Green Business Awards 2026: Sustainable workwear giant Fristads named as headline sponsor

Leading workwear manufacturer signals its support for the UK's burgeoning green economy

BusinessGreen staff
clock 06 May 2026 • 2 min read