'Wildly overestimated': Public thinks net zero set to cost 140 times more than CCC forecasts

Stuart Stone
clock • 5 min read
Credit: iStock
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Credit: iStock

Comms strategy and language tweaks can bolster enduring net zero support in response to rising cost concerns, polling suggests

The British public remains deeply concerned about climate action and broadly backs the UK's net zero goals, but public support for the clean transition remains brittle given many people have "wildly overestimated"...

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