'We have to spread that story': Gousto CEO eyes stronger green focus for meal kit marketing

Michael Holder
clock • 5 min read
Timo Boldt, Gousto CEO, at the Net Zero Festival | Credit: Naomi Gabrielle Photography
Image:

Timo Boldt, Gousto CEO, at the Net Zero Festival | Credit: Naomi Gabrielle Photography

Net Zero Festival: Founder and CEO of home meal kit delivery firm Timo Boldt says that while rates of veganism have plateaued, flexitarian diets are on the rise

Food companies can provide healthier meals, wider choice, and greater convenience for consumers while at the same time lowering emissions, the founder of one of the UK's leading home meal kit delivery...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Regenerative agriculture is now a food security imperative

Regenerative agriculture is now a food security imperative

The UK financial system still treats regenerative agriculture is 'high risk', writes Marc Palahi, CEO of the Circular Bioeconomy Alliance and chief nature officer at Lombard Odier

Marc Palahi, Circular Bioeconomy Alliance and chief nature officer at Lombard Odier
clock 08 July 2026 • 6 min read
'Credibility gap': Are corporate regenerative farming programmes delivering on their promise?

'Credibility gap': Are corporate regenerative farming programmes delivering on their promise?

Many of the world's biggest food firms are ramping up support for regenerative agriculture, but as a new report from FAIRR warns strategies remain 'fragmented and under-resourced'

Stuart Stone
clock 29 June 2026 • 7 min read
Defra to consult on long-awaited supply chain deforestation rules

Defra to consult on long-awaited supply chain deforestation rules

Plans for long-awaited ban on the sale of products linked to illegal overseas deforestation have been confirmed by the government

Michael Holder
clock 23 June 2026 • 6 min read