Image:
Credit: iStock
Ditching 'vegan' labels, embracing sensory language, and specifying protein sources hailed as recipe for expanding the alternative meat market
A new report has this week set out a four point plan for how to stimulate mainstream demand for alternative meat products that are likely to play a critical role in helping to meet global climate goals....
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech development
- Tap into our extensive archive of exclusive articles, news, analysis and guide
- Access to our new BusinessGreen intelligence service, providing you with
- > Exclusive in-depth case studies
- > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
- > Our overnight briefing, expertly curated help you run a competitive and sustainable business
- > Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month
Choose from 3 paid membership levels or start a 7-day no strings trial.
