'Stop calling it vegan': Report sets out ingredients for alternative meat breakthrough

Stuart Stone
clock • 2 min read
Credit: iStock
Image:

Credit: iStock

Ditching 'vegan' labels, embracing sensory language, and specifying protein sources hailed as recipe for expanding the alternative meat market

A new report has this week set out a four point plan for how to stimulate mainstream demand for alternative meat products that are likely to play a critical role in helping to meet global climate goals....

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