'Earth is our only shareholder': Patagonia overhauls ownership to 'help fight the climate crisis'

Michael Holder
clock • 4 min read
Yvon Chouinard has transferred his ownership of the US brand to two holding trusts | Credit: Patagonia
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Yvon Chouinard has transferred his ownership of the US brand to two holding trusts | Credit: Patagonia

Multi-billion dollar outdoor apparel brand enshrines environmental values into ownership with plan to donate $100m each year towards fighting climate crisis

Yvon Chouinard, the founder of leading US outdoor brand Patagonia, has transferred his family's ownership of the multi-billion dollar business into two holding trusts in a bid to permanently enshrine its...

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