The end of 'vroom, vroom'? Mattel brings first carbon neutral electric vehicle toys to mass market

clock • 2 min read
Mega Bloks Green Town Build & Learn Eco House. Credit: Mittel
Image:

Mega Bloks Green Town Build & Learn Eco House. Credit: Mittel

Launch of Mega Bloks Green Town range aims to encourage sustainable behaviours in children from an early age

Even toy cars are joining the electric vehicle (EV) revolution, with Mattel this week unveiling the first mass market toy line to be certified as 'carbon neutral' featuring zero emission toy cars and EV...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Tom Gockelen-Kozlowski

View profile
More from Tom Gockelen-Kozlowski

UK business leaders: Corporate climate action top priority despite economic woes

Net Zero Festival: Firms urged to put data at the heart of decarbonisation strategies

More on Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'
Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

Stuart Stone
Stuart Stone
clock 22 April 2025 • 5 min read
Sounds Right: Musicians amp up nature conservation support for Earth Day
Marketing

Sounds Right: Musicians amp up nature conservation support for Earth Day

UN-backed music fundraising campaign announces 30 artists have released new tracks inspired by nature to help raise money for global conservation and biodiversity efforts

Amber Rolt
clock 22 April 2025 • 2 min read
Adidas greenwashing judgment offers warnings about climate claims
Marketing

Adidas greenwashing judgment offers warnings about climate claims

The 'Wild West' era of sustainability communications faces new legal challenges - here's how to avoid fuzzy language and risks

Elsa Wenzel, Trellis
clock 11 April 2025 • 6 min read