The end of 'vroom, vroom'? Mattel brings first carbon neutral electric vehicle toys to mass market

clock • 2 min read
Mega Bloks Green Town Build & Learn Eco House. Credit: Mittel
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Mega Bloks Green Town Build & Learn Eco House. Credit: Mittel

Launch of Mega Bloks Green Town range aims to encourage sustainable behaviours in children from an early age

Even toy cars are joining the electric vehicle (EV) revolution, with Mattel this week unveiling the first mass market toy line to be certified as 'carbon neutral' featuring zero emission toy cars and EV...

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