'M*** F***': Meatless Farm targets lockdown flexitarians with playful advertising campaign

Cecilia Keating
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Meatless Farm said the campaign is its biggest to date | Credit Meatless Farm
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Meatless Farm said the campaign is its biggest to date | Credit Meatless Farm

Advertising campaign from Leeds-based plant-based food company aims to convert Brits who have cut down meat during lockdown to embrace a meat-free lifestyle

Plant-based food brand Meatless Farm has launched a "light-hearted" advertising campaign targeted at encouraging "lockdown meat-reducers" to curb their meat consumption further. The £1.5m campaign's...

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